Monday, November 20, 2006

Purpose for Transport Companies to issue rewards?

I have just entered this topic into TJC forum because I find this topic very commentable.

See, Singapore has two major transport players. They do not actually face a true competition. Their buses and trains do not overlap each other's routes, and they actually serve different major sectors of the island. Based on this fact, it is hard to think that the rewards are given to retain loyalty of customers.

The rewards given are great deals. Prizes include free transport for a year, free overseas trips, etc. You can find this on some of their buses and trains.

Transport costs keep rising every year. If the rewards are provided for by these companies, is it acceptable for the citizens? The prizes only go to some lucky customers. Transport costs affect all. Surely they should pour such profits back into restoring their transport fares.

My next step is to contact the companies and see their replies.

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